Businesses can take on a life of their own. You start with a plan, and slowly overtime, you keep making decisions based on today's issue or topic.
Does this work? For a while. But what usually ends up happening is the company takes a direction you did not intend it. You become reactionary. The company you started no longer looks like what you intended, and you are starting to feel the struggle to maintain it.
What you need is a strategic plan.
Strategic planning helps you pick out the long term direction of your business. This is based on factors ranging from your strengths and weaknesses, to industry trends and finances.
When you have the right strategic plan, it makes the rest of your business decisions easier. It serves as a lighthouse to remind you what way to take your business.
You take what you decide on in your strategic planning process and create, marketing plans, employee decisions and even succession plans. Just in case you ever want to retire.
Without a strategic plan, your business can quickly get off track. Even if you do everything right. You won't end up where you thought you were going. Strategic planning keeps you on the right road.
A consultant helps guide you through the process. But more importantly, they help you see things from an unbiased perspective.
Plus they help you keep everything moving, focused and on target. It can be easy to get stuck in the small details, when what you are looking at is a long term strategy. A strategy consultant helps you stay focused and on task.
A consultant can also assist with research and implementation planning.
We approaching things very differently from the start. Two beliefs are critical to our process:
First, we understand that as a small service based business time is money to you. We can't take you away from your business for too long.
Second, no plan is beneficial if it is not implemented. So we ensure that it is more than just pie in the sky ideas that won't get implemented.